Lorraine Keane Is Unveiled As the Irish Spokesperson for Garnier Nutrísse.
Updated : Oct 15, 2009
Lorraine Keane Is Unveiled As the Irish Spokesperson for Garnier Nutrísse. She’s letting Her New Hair Down to Unveil ‘The Shade of the Nation’
Garnier is delighted to announce TV favourite Lorraine Keane as the new Irish spokesperson for Garnier Nutrísse, joining a prestigious line up of spokeswomen including Davina McCall, Sarah Jessica Parker and Bar Rafeli.
Lorraine will be launching the ‘Nutrísse Shade of the Nation’ campaign championing Ireland’s favourite Nutrísse hair colour, No. 6.66 Intense Red. As part of the ‘Nutrísse Shade of the Nation’ campaign, over 11,000 Irish people were asked to vote for their favourite Nutrísse shade, with the results emphatically selecting Nutrísse Intense Red 6.66 as the favourite.
‘I am delighted to be the first Irish spokesperson for Garnier Nutrísse. I love colouring my hair and Nutrísse is perfect – enriched with avocado oil, it nourishes my hair as it colours leaving my hair silky and nourished and I feel fabulous!, says Lorraine
She added: ‘Intense Red 6.66 was voted Ireland’s favourite Nutrísse shade of the nation and I couldn’t agree more. It’s not just my new favourite Nutrisse shade it’s the nation’s favourite shade too!’
Your hair shade affects how the world sees you and how you see yourself. Garnier Nutrísse decided to put the traditional stereotypes to the test in a survey on Irish attitudes to colour, resulting in some very interesting findings that include:
Irish people clearly view red heads as exciting! 57% of Irish people voted red heads the fieriest, 43% said that red heads are the most spontaneous and 39% believe that red heads to be the best in bed!
Irish people view brunettes as the most genuine (58%), even tempered (53%) and the most intelligent (50%). Brunettes are also the most popular choice for potential wives, with 47% of men saying they would marry a brunette.
Black haired women and brunettes are considered to be the most ambitious (34% & 33% respectively) and Irish men view black haired ladies as leaders in the boardroom, with 54% believing them to be the highest earners.
Exciting red heads and fun-living blondes are considered the most mischievous by Irish men, (34% and 33% respectively). Blondes, it seems are still considered to have the most fun (39%).
The survey revealed that 49% of people who have coloured their hair, aged between 18 and 24 believe that they are more fun after colouring their hair, whilst 37% of 25 to 34 year olds who colour their hair, feel sexier when they do so.
With Irish celebrities including Fair City’s Clelia Murphy, Kate Walsh and Jean Butler and international stars Isla Fisher, Lily Cole, Ashley Simpson-Wentz and Nicola Roberts flying the flag for gorgeous red heads, it is easy to see why Intense Red is also Ireland’s favourite hair colour.
Garnier Nutrísse ‘Shade of the Nation’ (No. 6.66 Intense Red) will be available from supermarkets and pharmacy stores nationwide for RRP€9.53, so stylish women everywhere can have nourished hair and better colour!
VHP is a bald as a coot,But still lives in hope to grow back his natural long frow.