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People Being Urged To Buy Irish

 

Updated : Sep 1, 2009

A new group is being launched today to promote Irish food and drink brands.

The group claims that consumers are confused as to what constitutes an Irish brand and a new logo has been unveiled as part of a campaign to help make it clearer.

"Love Irish Food" includes 25 of the country's top brands including Barry's Tea, Tayto and Bachelors.

A multi-million euro public information campaign is beginning in September aimed at getting more shoppers to buy Irish.

 

 

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