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Magazine Set To Have Moving Pictures

 

Updated : Aug 21, 2009

The first ever magazine with moving pictures - like the Daily Prophet newspaper in the Harry Potter books - is to be published next month.

The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly, reports the BBC.

They will show on slim-line screens - around the size of a mobile phone display - powered by rechargeable batteries.

The chip technology used to store the video - similar to that used in singing greeting cards - is activated when the page is turned.

Each chip can hold up to 40 minutes of video. The first clips will preview programmes from US TV network CBS and show adverts by the drinks company Pepsi.

CBS is promoting shows including The Big Bang Theory, Two and a Half Men and new comedy Accidentally on Purpose.

George Schweitzer, president of CBS's marketing group, said: "This is the first way we can get video samples into the hands of entertainment enthusiasts off the television screen."

The ads will appear in 18 September editions of the magazine distributed in Los Angeles and New York.

It is not the first time that publishers have experimented with digital technology in magazines.

Last year, men's lifestyle magazine Esquire published the first magazine using e-ink technology, with a cover that flashed in alternating patterns.

 

 

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