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Tourism Ireland Tempts Yanks

 

Updated : Jun 18, 2009

Tourism Ireland is mounting its biggest ever campaign in the US to tempt visitors to Ireland.

Holidaymakers from the US are to be lured to Ireland with airfares as low as €80.

In addition, Aer Lingus will offer off-peak rates from as little as €80 ($110) one-way in a bid to encourage more tourists to make the transatlantic journey.

The Irish Tourist Industry Confederation said that their estimate was for US tourist numbers to be down 13pc to 14pc this year.

"We understand the position Aer Lingus is in the short term, given the state of the international aviation industry and the need for them to survive, but we are concerned about the uncertainty about whether these services will resume in the longer term," said ITIC chief executive Eamonn McKeon.

He was particularly concerned about flights to San Francisco, as the loss of a direct link to the west coast would be like cutting off a whole country for tourism in Ireland.

Their latest figures for Irish trips overseas show the number of such visits actually rose in the year to the end of 2008, although the length of these trips declined

 

 

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