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Play Time-Irish Gaming Company Teams Up With Playboy

 

Updated : May 11, 2009


The Internet is famed for three things www.veryhappypig .com and its good news feeds, gaming and well the other thing!

And it seems an Irish company has combined two of internet users most popular pastimes.

The gaming firm backed by Enterprise Ireland is developing an online game based around the lives of Playboy models after signing a deal with Hugh Hefner’s company.

Jolt Online Gaming has acquired the rights for the game, called Playboy Manager, and plans to launch it in the coming months, according to Dylan Collins, founder and chief executive of Jolt.

He said that the game allowed players to manage the careers of Playboy models.

‘‘It is the first time that Playboy has come into the online gaming space,” said Collins.

‘‘Our market is males aged 16 to 32.They like video games and they like women, and we are combining the two. It was not rocket science. There is a very strong business case behind this.”

Collins said he expected ‘‘hundreds of thousands’’ of people to register to play the game. The game is free, and Jolt generates revenues from selling extras and additional features.

Established last year, Jolt has three so-called ‘persistent browser games’ and more than two million registered customers. Unlike conventional games that are played on consoles, the browser games can be accessed on the internet at any time.

‘‘The online video game market is growing by 15 per cent a year. This year, it will be worth between $8 billion and $9 billion. Online games are the future of gaming,” said Collins, who sold his previous company, Demonware, to US firm Activision for $10 million in 2007.


 

 

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