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Guinness “Signature” campaign

 

Updated : May 7, 2009

What do Paul O’Connell, Brian O’Driscoll, Ruby Walsh, Hector, Jasmine Guinness, Andrea Roche and a 10 ft Toucan all have in common?

They are among the first to lend their support and more importantly their signatures to the Guinness “Signature” campaign, which aims to create a €2.5 million Arthur Guinness fund as part of the 250 celebrations.

For every signature, up to one million, received in pubs and bars around Ireland, Guinness & Co will donate €2.50 to the Arthur Guinness Fund, which will be active from September 2009.

Guinness & Co. will work in partnership with Social Entrepreneurs Ireland to implement the fund which will provide support to 25 social entrepreneurs to undertake significant projects that deliver lasting social benefits within communities.

Speaking at the launch of “Signature”, John Kennedy, Managing Director said:
‘This fund is in keeping with Arthur Guinness’s entrepreneurial and innovative spirit. As a part of the celebrations to mark the 250th anniversary of the signing of the lease at St. James’s Gate, “Signature” pays a fitting tribute to Arthur Guinness, the brand and his enduring, philanthropic legacy. However remarkable Arthur Guinness was, his success in Ireland has been complemented over the years by great support and passion for the brand from our customers and Guinness drinkers. What better way to celebrate this than by working together to create a legacy for the future.“

Throughout the summer months, people in pubs and bars all over Ireland will have the opportunity to sign their names next to Arthur Guinness’s signature, on a specially designed poster. For every individual signature received, up to one million, Guinness & Co will donate €2.50. With no actual cost to consumers, they will be participating in something remarkable while supporting local community projects throughout Ireland.

John Kennedy continued: “This is a very positive, good news story for Ireland and we anticipate that people will be delighted to get involved. We expect to reach our target of one million signatures which will result in a donation of €2.5 million to the Arthur Guinness Fund.”

VeryHappyPig reckons when we visit the pub we are too drunk to even say our name never mind spell it out.

 

 

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