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Save Money And Give To Charity! Little Black Card!

 

Updated : Mar 30, 2009

Little Black Card Proves Perfect Product in Today’s Marketplace

Dorsal Limited, a business providing marketing concepts for independent companies in Ireland, has launched the Little Black Card. Embracing the nature of today’s market, the Little Black Card will save you money and attract footfall for businesses while raising funds for the Dublin Simon Community, one of Ireland’s most community focused charities.

In essence, the Little Black Card project works on a similar level to a student card, however, in this case, it promotes the products and services of a wide variety of businesses across all industries and is open to everyone.

The project is the brainchild of Adam Clarke who has been working with companies of all sizes in the advertising and marketing industries for over 7 years. “What we have worked to achieve is a system that gives back to the consumer while promoting Irish businesses. Cardholders visit the community website (www.littleblackcard.ie) where they will find various stores and service profiles, each of who have agreed to provide the consumer with a Little Black Cardholder offer. Consumers can make savings across a wide range of products and services while supporting charity too.”

Consumers are able to make savings on a huge range of products and services, ranging from restaurants to driving lessons and many in between.

One early adopter of the project is Raw Condition Gym & Juice Bar. “We see great value in this community promotion project. It offers us the ability to give a little something back to our loyal customer base, while attracting new guests who have purchased a Little Black Card” said Lee Travers, owner of the facility on South Richmond Street which includes Ireland’s largest free weights section.

Clarke is a firm believer in ‘Brandtrophy’, where all commercial entities could play a part in supporting those in need within their own communities and has spent a great deal of time ensuring that the Dublin Simon Community is at the heart of the Little Black Card project. A considerable contribution from each Little Black Card purchased is given to the local Simon Community, while a percentage of all commercial registration fees are also donated to regional offices. The project is currently being rolled-out nationwide.

Lorraine Hackett of Dublin Simon Community sees great merit in the project and its community focus. “The Little Black Card project will provide essential funds for our charity while also helping us to communicate with others who can help, be they consumers or Irish businesses. We have been excited by the potential of this fantastic project”.

For a list of companies participating in the project, to read more and get your own community savings card, visit www.littleblackcard.ie

VeryHappyPig might just make a little Pink Card!

 

 

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